For photo, light and video brands

Your gear in the hands of the photographers and creators who buy it.

Join forces with complementary brands.
Share the investment and benefit from each other's networks.

Join the tour Book an intro call

The formula

We organise the event and the campaign around it.
You join with your brand.

We run the organisation and share the costs across several complementary brands, each bringing its own network.

Your brand, up close

An event brings your brand close to the audience. Makers experience what they can do with your gear, and see how the masters of the industry use it in their own workflow.

Organising it yourself takes months

Venue, sets, makers, models, campaign, registrations, aftermovie. Months of work for a team that already has a full agenda.

Carrying it alone keeps the return low

One brand pays the full bill, reaches only its own network and has no follow-up in place after the day.

A maker looks through his camera with a wireless flash trigger while participants watch, at a Behind the Shoot masterclass

Meet the maker

A photographer shoots a model in a red one-shoulder dress on a white studio set while participants watch, at a Behind the Shoot masterclass

Shoot it yourself

A participant photographs a model in a printed denim jacket against a blue backdrop while others talk on set at a Behind the Shoot event

Meet the network

Twelve weeks per edition

The event is the moment.
The campaign around it is the reach.

Every edition runs as one campaign in three phases, with your brand in it from the first post.

Before

Building the audience

A campaign in the local language builds the audience and fills the event. The brands, the makers and our community share it, and programmatic ads carry it to photographers we do not know yet.

The event day

Masterclasses and hands-on sets

Your gear on set all day, with your product specialist alongside.

After

Carrying it to the dealer

Participants post 150 to 200 times per edition. The aftermovie and that content go back out to the same segments, with a follow-up event, a VIP meeting or an online masterclass. Discount codes and dealer promotions lead to the store.

Complementary brands

Brands that make each other stronger

The program is complementary. Every brand brings its own network, and through the event it meets the networks of the other brands. Our programmatic campaign adds a new audience on top of that.

We are currently looking for partners in these categories.

Camera and lenses

Own table with the latest bodies and lenses.

Flash lighting

Studio flash on set, for the photographers who prefer it.

Continuous light

LED on every set, where photo and video meet.

Print

A professional print corner, open all day.

Editing, tethering and software

Tethered capture, editing and the software that runs the workflow on set.

Studio accessories and smart tools

Backdrops, stands, light modifiers, grip, bags and the smart tools that make a set work.

See your brand in one of these categories?

Talk to us

New markets

Reaching the right photographers and hybrid shooters, country by country

Every campaign runs on programmatic advertising: state-of-the-art online marketing technology that targets professional photographers and hybrid shooters precisely, country by country, across Europe.

200,000 to 500,000

Paid reach per country, per edition, on top of the networks of the brands and the makers in the EU tour. We can make an additional branded campaign if you want more reach for your brand.

European Tour 2027

Six cities, one format

The tour runs in a bigger format: three speakers and five touch-and-try sets at every stop. Which cities we pick is decided together with the partners, based on your markets and dealer network.

Shortlist. Dates follow once we have checked for overlap with the major industry events. Alongside the tour we can develop a custom activation for your brand at another location.

Paris

Copenhagen

London

Munich

Amsterdam

Madrid

Content

Content that goes deeper than an ad

Next to the exposure of the event and the campaign around it, we make the material: an aftermovie, behind-the-scenes video and photography. On request we create content made specifically for your brand.

This kind of content connects with the audience faster than a standard ad. It shows how participants experience your gear on the day, and how the masters use it in their workflow. That gives your brand a depth a commercial message does not reach.

A photographer shoots a model in sunglasses and a printed denim jacket against a blue backdrop

On set

Portrait of photographer Ian Hippolyte in a dark double-breasted suit against a wooden wall

The result

Intro call

What marketing challenge can we help you with?

Tell us what you want to achieve in your market. In half an hour we walk through the concept and look at how the event and the content around it can help.

01 Intro call

Half an hour: the concept in detail, and your marketing challenge.

02 Proposal

Cities, your place in the program, the maker and the content we make for you.

03 You decide

On a go, the campaign starts twelve weeks before the edition.

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